Press Release: New App Helps People to Cultivate Virtues

media Feb 10, 2020

North Bethesda, Maryland - There’s a new, easy-to-use tool designed to aid all people in the everyday quest to lead lives of joy, meaning and purpose: The Virtues Cards App.

Based on work endorsed by the Dalai Lama and honored by the United Nations, the app offers simple guidance to help people cultivate their virtues, qualities such as compassion, excellence, gratitude, strength, hope, resilience and justice. Like a book of daily readings, it is designed to help people achieve a strong focus on their personal and spiritual growth, only with far greater utility.

There are many ways to use the app, which is available on both iPhone and Android. It can be incorporated into daily life to guide in decision making, heal a relationship, teach one’s children, or simply provide a positive focus for the day.

The app offers different sets of decks containing cards that speak to individual virtues, and features like shaking one’s phone for a random pick, bookmarking favorites, scheduling reminders or sharing cards by text, email, or social media. The app comes with a free sample deck that invites users to explore different virtues. Additional decks are available as in-app purchase(s) for as low as $.99 each.

The cards are based on research by The Virtues Project, a grassroots initiative founded in 1991 to help children and youth develop authentic self-esteem and heal from the rising violence against each other and to themselves. It quickly expanded as a global movement for people of all ages to practice virtues in everyday life.

People worldwide have been using physical cards for decades.  Now, thanks to the Virtues Cards App, it’s easier than ever to make virtues top of mind, and to incorporate them into daily living. Search for “Virtues Cards” where you get your mobile apps, and get started with a free download deck today.

Virtues Matter is committed to uplifting humanity by offering workshops, online courses, and coaching. The 'Virtues Cards' mobile app is their signature product.


For additional information on the Virtues Cards app, visit, or contact Dave Feldman ([email protected]; or 301-949-0414).